Creativity For The Energy Revolution – Greenpeace

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Greenpeace is looking for a logo which accompanies the online-activities of Greenpeace and helps with spreading the word about the campaign that aims to prove that Germany can, and indeed must, produce a 100 percent of its future power requirements from renewable energy.

The target group of this campaign, are all people who are in favor of renewable energy, and against nuclear power and climatic collapse. The logo shalll encourage their “coming out” as a supporter of the energy turnaround.

Be part of the energy revolution. Create a new key visual for Greenpeace.

Introduction

Germany is on the brink of a crucial change in its energy policy. The question is: Will we continue with hazardous nuclear energy and climate-damaging charcoal or will we focus on a consistent change that will lead to renewable energy?

If all our energy is focused on the expansion of renewables, by 2050 Germany will have covered up to 100 percent of its power requirements with sun, wind and water power as well as biogas and geothermal energy. Through this, we will be capable of meeting an enormous challenge for all mankind: the climate change.

Objective

Come up with a logo / key visual including a tagline that expresses the following: Germany can, and indeed must, produce a 100 percent of its future power requirements from renewable energy. Renewable energy is clean, secure and inexhaustible. It is the future, it benefits Germany, and Germany’s citizens should come to the conviction: “I’m for it”.

Tonality:

  • simple,
  • positive,
  • towards the future,
  • likeable
  • perhaps provocative, bold and funny

Target Group:

  • Main target group: ethically orientated middle-class and post-materialist thinking citizens with environmental awareness.
  • To all people who are in favor of renewable energy, and against nuclear power and climatic collapse, the logo shalll encourage their “coming out” as a supporter of the energy turnaround.

In the same way as the “atomic sun” became a recognizable symbol of the anti-nuclear movement, the new key visual should symbolize the following: The person carrying this logo expresses his or her a 100 percent commitment to renewables instead of nuclear energy and charcoal.

Prizes

  • Overall Community Prize: €2,500
  • 1st Place: €1,000
  • 2nd Place: €500
  • 3rd - 6th Place: €250

Goodie for the winners: A ride in Greenpeace's rubber boat

Rules

How to enter?

  • Sign up for a free jovoto account if you're not already registered on this website.
  • Submit your designs on the contest's official page on jovoto.

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