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Hugo Create

HUGO Create is a global design contest from HUGO fragrances by HUGO BOSS. The contest is open to people of all skill levels. Professionals, students and design enthusiasts: this is your opportunity to show the world your ideas and skills.

We are really looking forward to receiving your designs featuring the iconic HUGO Man bottle and an individual interpretation of the HUGO brand universe, according to the current design theme.

So fire up your creative minds and draw, scan, create a digital collage, vectorize... It's up to you.

Introduction

Time to celebrate! 2010 marks the 15th anniversary of the HUGO Man Fragrance. Over the years, the HUGO Man Bottle has achieved iconic status since its creation in 1995. To commemorate this important milestone, HUGO Fragrances is inviting designers, illustrators and photographers to participate in a special edition of the HUGO Create contest.

Objective

Design an advertising poster inspired by and featuring the HUGO Man Bottle. If needed, the HUGO Generator can help you to create your design. The entries should reflect your impressions and the emotional connections that you have with the HUGO Man bottle. Participants should also incorporate "15" somewhere, but are free to express the number in any way or form they want.

Prizes

Each winner receives $500 cash. In each round, one winner gets published in i-D, a prestigious international urban magazine, and some designs will be selected to be painted on New York walls during the month of September.

Rules

• The HUGO Create challenge is open to entrants over 18 years old.
• Each entrant is allowed to submit a maximum of 5 proposals per round and can only receive one jury selected prize per round.
• All visuals must be submitted electronically as a RGB JPG file of 500Kb / 0.5 Mb or less. In case you are chosen as one of the winners, we will need your visual in min. A4 format, 300 dpi.
• The judges will be looking at the quality, wit, uniqueness and product relevance of the designs.
• All designs will be posted in the Gallery within a week of their submission. Site users can vote for their favorite creations.

How to enter?

You can enter using the online form.

Entry fee

There is no entry fee for this contest.

Links

• Official Website
• Final Results