Are men the new fashion victims? Are men afraid of beauty? How important is erotic capital to their style and their identity? Are fathers the new mothers? Does the classic guy have a future? In other words: what makes a man? And what does he look like? The European Fashion Award FASH 2013 features this year’s theme “SEXes” and is looking for new images for men – which in turn reveal new images for women too. This annual competition was expanded to a global level in 2010, and targets exceptionally talented students from all sectors of design beginning with the fourth semester. The second category is also open to final projects. Award of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation)The European Fashion Award FASH is an annual competition held by the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation – SDBI) since 2005. Thanks to its tradition, fairness, authentic industry focus, challenging tasks, international jury, complex selection process, refined documentation, as well as the subsequent success of former award winners, FASH has become one of the most important sponsorship awards for fashion design students.

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