The Kokuyo Design Award is an international product design competition that’s all about imagining and creating the future together. It gathers proposals from all around the world, and turns outstanding entries into commercial products. The Kokuyo Design Award 2024 will be the 21st competition, and this time, the organizers are calling for works based on the theme “primitive.” The word is usually used to describe something close to nature and in its “original state,” or something “basic” before it is refined. This time, however, the organizer wants to see entries that interpret it as “redefining the essence of something” and present a product design that will replace that essence for years to come. The best design will be awarded with 2,000,000 Japanese yen — about $15,000. Three Merit awards of 500,000 Japanese yen each, will also be announced and special prizes may as well be awarded.

Read more about Kokuyo Design Award 2024: Primitive on Contest Watchers.