Contest Status
Contest Disciplines
The Ministry of Health and Welfare has announced the 2nd Global Healthcare Advertising Awards (GHAA), in cooperation with Korea Health Industry Development Institute.
The competition invites domestic and international medical institutions, related organizations, travel agencies, production companies, creators and individuals or groups of any kind from around the world. It seeks video and visual advertising work on healthcare and medical services.
A total of 10 awards will be presented. Winners will receive trophies and additional prizes, alongside invitations, exhibition opportunities and promotional support through Medical Korea 2027.
The competition covers two disciplines. Entrants must select one category and submit only one entry per individual or organization:
- Video — Short-form up to 60 seconds and Long-form over 60 seconds up to 8 minutes, including hospital introductions, patient stories, medical technology features, campaigns and social media shorts
- Visual — photography, posters, brochures, leaflets, outdoor advertisements, brand identity, infographics, characters and campaign visuals
Each entry must address one of three themes:
- “Care (Trust)” — health and medical services, patient experiences, brand value, accessibility and information delivery
- “Innovation” — medical technology, digital health, AI, smart healthcare and service innovation
- “Connect (Connectivity)” — global cooperation, medical tourism, overseas patient access and institutional collaboration
Eligibility is broad across the healthcare and creative sectors. Eligible entrants include medical institutions, international patient facilitators, local governments, public institutions, healthcare-related bodies, travel agencies, production companies, independent producers and individual or group creators.
Final entries are evaluated against five criteria:
- Creativity & Originality
- Global Appeal & Reach
- Production Quality & Technical Execution
- Communication of the Theme
- Public Interest & Ethics
The awards include the Grand Award, Excellence Awards, Outstanding Awards, Encouragement Awards and Special Awards linked to the three themes. Association and society partners participate in the special awards. Benefits include exhibition and screening of winning works at the event venue. Airfare and accommodation support is planned for overseas winners attending the ceremony.
The awards ceremony will be held in March 2027 as a side event at Medical Korea 2027.
Please check the official website for further information.
No Entry Fee!
It's free to enter.
