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Good Design 2010 – An International Industrial and Graphic Design Awards Program

The Chicago Athenaeum: Museum of Architecture and Design and Metropolitan Arts Press Ltd. present the Museum’s annual GOOD DESIGN® Awards Program for the most innovative and cutting-edge industrial, product, and graphic designs produced around the world.

The emphasis of the GOOD DESIGN program is on quality design of the highest form, function, and aesthetic – a standard beyond ordinary consumer products and graphics. The Chicago Athenaeum’s GOOD DESIGN program forwards the ideals of a design process that embodies product excellence and endurance and strong public identity.

Now in its 60th year, GOOD DESIGN is the oldest and the most prestigious Awards Program organized worldwide.


Founded in Chicago in 1950 by the former MoMA curator Edgar Kaufmann, Jr., together with such pioneers in modern design as Charles and Ray Eames, Russel Wright, George Nelson, and Eero Saarinen, GOOD DESIGN honors the yearly achievements of the best industrial and graphic designers and world manufactures for their pursuit of extraordinary design excellence.

Nearly six decades later, The Chicago Athenaeum continues the organization of the program to create a revived awareness about contemporary design and to honor both products and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive products in the world marketplace.

Annually, designers and manufactures in over 30 nations have been honored for their singular achievements in producing hallmarks of contemporary design.

For 60 years, everything and anything produced in and for the environment from a paperclip to a Boeing 787 Dreamliner or NASA Space Ship have been honored.

The GOOD DESIGN logo was designed by Chicago designer, Mort Goldsholl, in 1950.


Submit your designs in the following categories:

  • Product Design
    • Electronics
    • Protective Equipment
    • Bionics/Robotics
    • Energy Systems
    • Office and Residential Furniture
    • Housewares
    • Tabletop
    • Textiles
    • Floorcovering
    • Building Materials
    • Lighting
    • Appliances
    • Transportation
    • Consumer and Household Products
    • Business and Industrial Equipment
    • Hardware
    • Tools
    • Machinery
    • Children’s Products
    • Personal Effects
    • Sports and Recreation
    • Telecommunications
    • Computer Equipment
    • Medical Products
    • Kitchen and Bath
    • Environmental Design
    • Public Environments
    • Materials
  • Graphic Design
    • Books
    • Magazines
    • Websites
    • Advertisements
    • Catalogues
    • Corporate Identity Programs
    • Annual Reports
    • Handbooks
    • Posters
    • Signage
    • Labels
    • Packaging
    • Product Communication
    • Typography
    • Atmosphere
    • Sales Promotion
    • Digital and Media Interfaces


The Awarded products and graphics are accessioned into the Museum’s Permanent Design Collection. Selected designers and manufacturers are allowed use of the Museum’s GOOD DESIGN logo in publications, promotions, and marketing as specified in the joint legal agreement with The Chicago Athenaeum.


  • Anything produced and/or designed from January 2008 to the present is eligible.
  • All submitted products must have been produced by a manufacturer or scheduled for production.
  • All submitted graphics must have been produced by a client or scheduled for production.
  • Late submissions add $100 US per entry.
  • All photographs and CDs must be labeled with project, designer, manufacturer and photographer credits.
  • All winning entries become property of the Permanent Design Collection at The Chicago Athenaeum: Museum of Architecture and Design.
  • Projects selected for exhibition will require the physical use of the product or model for exhibition purposes.
  • Entries without forms, descriptions, fees and images will not  qualify for review.
  • Graphic design entries should include one actual copy/sample  of the completed entered project.

How to enter?

Each entry must be accompanied by:

  • an application form,
  • a one-page description of the entered product or graphic,
  • plus one color digital image per product or graphic in a Jpeg format (no larger than 4MB) along with the description reproduced on the same CD.

Please print out the application, or apply online here.

For mailed applications, please submit entry materials to the address below:

The Chicago Athenaeum: Museum of Architecture and Design,
601 South Prospect Street,
Galena, IL 61036 USA.

Entry fee

The fee is $300 US per entry. Checks are made payable to Metropolitan Arts Press or payment by American Express, Master Card, or VISA.

Foreign checks must include a $25 US additional payment for bank processing fees.