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SAKURA COLLECTION Fashion Design Awards 2021

The SAKURA COLLECTION fashion project has relaunched its Fashion Design Awards as an international competition, open to fashion design students or non-professional designers from all parts of the world.

This year’s theme is: Futakoshi Chirimen (Hitta Crepe) fabric.

The creators of the best designs will earn the right to sell their works on the SAKURA COLLECTION semi-custom-made system, as well as to participate in a collaboration project with sponsor companies.

The mission of these Awards is to connect traditional Japanese industries and young designers to create new ideas for the future.

More details about this year’s theme can be found on the official website.

Chirimen is a one of traditional Japanese fabrics of Edo period woven with a stronger weft than warp.

Of the two types, Hitokoshi and Futakoshi Chirimen, Futakoshi is more complex, bringing together two thickly woven threads in an alternating pattern from the right and left. This process gives the fabric a unique fine texture, which is not only exceptionally soft, but also light and breathable. Historically, many traditional kimonos are made with this fabric and then dyed to create the beautiful colours and designs we love. This Futakoshi Chirimen is printed in Kyoto on cloth made in Hokuriku, Japan.


  • First screening deadline: 10 October 2021
  • Announcement of first screening results: middle ten days of October 2021
  • Submission of photos of creations for the second screening: 15 November 2021
  • Second screening (Grand Prix Award): 28 November 2021


SAKURA COLLECTION is a fashion project started in 2012.

From 2012 to 2019, design awards under the theme of “Japan,” were held mainly for fashion students in Asia, and these awards produced 38 grands prix. Since 2020, the organizers have picked a specific Japanese material as the theme to work on and the SAKURA COLLECTION Fashion Design Awards were reborn as an international online contest without borders.