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The Brand New Awards 2012 Juried Competition

UnderConsideration is inviting all professionals and students to enter the Brand New Awards (BNAs) 2012 juried competition, focused on logo and identity design. The BNAs reward the most successful collaborations between a client and their designer, design firm, brand consultancy, or internal creative team in 2012.

As a response to other award formulas, past and present, the BNAs strive to provide a competition that places as much importance on concept and execution as it does toward strategy and business decisions by focusing on the work itself, the process, and the client’s involvement.

UnderConsideration is Celebrating Quality Identity Work through the Brand New Awards 2012

The Brand New Awards is a judged competition organized by UnderConsideration, celebrating the best identity work produced around the world during 2012.

The Brand New Awards categories are focused on logo and identity design and will encompass work done for corporations; business-to-business or business-to-consumer companies; consumer products or services; sports teams, venues or events; cultural, educational, or governmental institutions; or non-profit, health, or religious organizations; among a number of other industries.

Listed below are the entry categories open to both professionals and students.

  • Logos
  • Logo and Identity Animations
  • Basic Identity Applications
  • Comprehensive Identity
  • Programs
  • Guideline Documents

A panel of five judges will convene to collectively select winning entries to be included in a printed book, published and distributed by UnderConsideration as well as a paid-access website.

Only winning entrants will be notified shortly after judging is complete, currently scheduled for 22 March 2013.

Entry Fees

Entry fees start from $22 for students and $30 for professionals and vary depending on the entry category. Late fees apply after 2 February 2013.