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Unleash Your Creativity Against Poverty

The UN Regional Information Centre in partnership with the Spanish Presidency of the EU has joined the campaign with “Unleash Your Creativity Against Poverty” print ad competition open to citizens and residents, including professionals, of all 48 European countries. Major European newspapers have also joined the UN’s European campaign and will publish winning ads.

A €5,000 prize sponsored by the Spanish Presidency will be awarded to the winning ad in September in Madrid.


End poverty by 2015 is the historic promise 189 world leaders made at the UN Millennium Summit in 2000 when they signed up to the Millennium Declaration and agreed to meet the Millennium Development Goals (MDGs) by 2015. The MDGs are an eight-point road map with measurable targets and clear deadlines for improving the lives of the world´s poorest people. Ten years later our leaders are meeting again on 20 September in New York to review the progress, it is up to us to make sure world leaders keep their promise.


Create a print advertisement for the UN’s information campaign on Millennium Development Goals. The advertisement will be used as a public service announcement to be published in major European print media. It should aim to raise awareness about the MDGs and mobilize citizens to put pressure on political leaders to keep the promises they made in 2000 to reduce poverty and hunger worldwide and reach the MDGs by 2015.


The awards ceremony will take place in early September 2010; the exact date is to be confirmed. First prize: €5,000 (donated by the Spanish EU Presidency) and the prize money will be paid in Euros to the winner’s bank account.

The individual recipients of prize money will be responsible for the tax implications of their winnings.


  • The competition is open to all citizens and residents of the 48 UN Member States in Europe: Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, The Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom.
  • Text or slogans used in the advertisement can be in any of the official languages of the 48 European countries of eligibility. If the submitted text is in a language other than English a translation must be provided. Entries submitted without translation may be disregarded.
  • Each participant can enter only once, but can upload up to 5 images.
  • Images should be in RGB, maximum size of 1000x1500px at 72 dpi, horizontal or vertical orientation in JPEG format with a limit of 1Mb per image.
  • The finalists will be requested to provide a high resolution image (at least 300dpi) in the prescribed size – A3 portrait or landscape. If you fail to produce a professional reproduction quality image in prescribed size, you may be excluded from the list of finalists.
  • Submission ends at midnight CET 30 June 2010, late entries will not be accepted.
  • Entries must be made through website, or prior to launch, to the given email address. Entries received on paper or via post will not be accepted.
  • The advertisement can include text, images, photos or a combination.
  • The submitted work must include the “WeCan EndPoverty2015”- campaign logo in original colours or in grey scale, in one of the official UN languages. The logo consists of three core components (2015 END POVERTY/WE CAN/ MILLENNIUM DEVELOPMENT GOALS): under no circumstance should any of these components be separated. The logo proportions should remain as it is and never altered. No filters and effects should be applied. The font, size and position of the text should be kept as it is. The logo should not be squashed, stretched or skewed.
  • Submitted advertisement must be an original, unpublished work.
  • The entrant is responsible for the contents of the advertisement which should not include copyright protected material. The entrant must have the rights for all the text and images used in the submitted work.
  • The advertisement must not benefit any company, organization, political party or official interest group through, for example, the use of logos, brands or representatives of corporations, parties or organizations.
  • The advertisement must not contain any nudity, lewd or otherwise offensive or inappropriate content. All submissions will be pre-screened by the competition organizers before they appear on the campaign website.
  • You must make sure that no reference to your identity is included on the entry artwork. Creative credits will be requested if your artwork is chosen as a finalist. Creative credits for your artwork will be included in possible exhibits and print media.
  • Staff members of the United Nations, its Funds and Programmes and any family and/or house-hold members of these staff members, are excluded from the competition.

How to enter?

  1. Download the assignment guidelines.
  2. Create your design.
  3. Submit your design.