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Warsaw Ghetto Museum Visual Identity Competition

Warsaw Ghetto Museum, in cooperation with The Association of Professional Polish Graphic Designers (STGU), announces an international Visual Identity Competition.

In the first stage, of this two stage competition, based on the submitted portfolios, the Jury will select five authors (graphic studios, individual designers) that will qualify for the second stage.

In the second stage, selected authors will prepare initial concepts of WGM visual identity, based on which, the Competition Chapter will select the winner. The main prize is a commission for creating and implementing a visual identification for the Museum. The value of the commission (main prize) is 35,000 PLN.

The competition has a prestigious character. It allows designers from all over the world to take part in building memory of the Warsaw ghetto.

The Warsaw Ghetto Museum is a national cultural institution. It was established by the Minister of Culture and National Heritage in 2018.

Currently, the Museum carries out educational, exhibition, scientific and international cooperation activities in addition to obtaining material memories and other artefacts that are to constitute elements of a permanent exhibition. Commemoration of the Polish Jews – victims of the Holocaust and collecting testimonies of the Survivors has been taking place through the website at and on social media. The seat of the Museum and the permanent exhibition are scheduled for opening to the public in 2023.

The Museum is to occupy the historic building at Sienna 60 Street in Warsaw, the former Bersohns and Baumans Children’s Hospital, built in 1876-78. The hospital was situated within the boundaries of the former ghetto. During the Warsaw Uprising, a makeshift hospital of the AK Chrobry II Group operated in the building. After the war, the partially damaged building was rebuilt and became the seat of the Central Committee of Jews in Poland (the Jewish autonomy body that existed in 1944-1950). In 1953, the building became the seat of the Children of Warsaw Hospital, and in 2000 the hospital became part of the Children’s Hospital in Dziekanów Leśny. In 2014, 140 years later, the facility ceased to serve medical purposes.

Key competences in building systemic, well-thought-out identification and full branding, not just the logotype, are required owing to the scope of the project, as well as its potential expansion. WGM is open to innovative solutions, provided that their use is justified in terms of substance and communication needs.

The aim of the competition is to select the winning project, whose author / design team will develop and implement it under the tutelage of the Association of Applied Graphic Designers (STGU) and in cooperation with the team of the Warsaw Ghetto Museum.

For detailed information, including the application form, please make sure you visit the official website.