UCLA Extension and PosterTerritory invite students from around the world to participate in creating a poster (which will be used as a cover) for the Master Cover series.
The Master Cover series celebrates lifelong learning, through taking classes at UCLA Extension, it promotes curiosity, trying new things, openness, and fulfillment.
The Selection Committee and Jury will select Short-list and Best 9 finalists. Selected posters will be included in a Virtual gallery, series of exhibitions in Los Angeles in 2023 and other traveling exhibitions.
The topic is Diversity: Differences that Brighten the World.
The world is getting richer by the minute. Before the internet, we did not have the luxury of instantaneously accessing the entire bank of global knowledge, and reaching nearly any person in the world. This unprecedented ability to connect people exposes us to things and experiences that we’ve never before felt or encountered. As a result, things that once felt strange or threatening to us are now much more familiar and enjoyable. That is the epitome of diversity – our ability to accept different cultures, belief systems, and points of view, regardless of their place of origin.
This is where the young generation is light years ahead of us, and this is a wonderful thing. Born in the digital age they only know of the world where practically any border can be crossed with a click of a mouse. Skyping with a friend across the globe is as natural to them as texting with a neighbor down the street. This is a great new world and this is why we opened this call to young artists – people who are born into many cultures and for whom diversity is a commonplace rather than an oddity.
The Master Cover series started in 1990 with Paul Rand and continues with luminaries in the design world. The Masters of Design series of covers/posters are meant to communicate the scope of UCLA Extension’s continuing education program. Paul Rand launched the series in 1990, creating a snow-capped orange for the Winter Quarter 1990 cover. The rest is history. Rand not only set the quality standard for the covers, his participation encouraged other noteworthy designers to follow his lead. Such legends as Saul Bass, Lou Danziger, Frank Gehry, Ivan Chermayoff, Eiko Ishioka, Henry Wolf, George Tscherney, and Milton Glaser are among the dozens of designers who created UCLA Extension catalog covers. The impressive collection has been shown in exhibitions and top designers consider the invitation to design the catalog cover an honor that they are unlikely to refuse. Some sample cover over the years can be viewed here