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Focus Open 2024 – Baden-Württemberg International Design Award

Registration is open for the Focus Open 2024 – Baden-Württemberg International Design Award – one of the few non-commercial design awards with an international orientation in Germany.

Companies and design agencies from all over the world are eligible to enter. Registration is open for products that have not been on the market for longer than two years.

The benefits for award-winners are considerable – besides feedback from the independent experts of the jury, they can also look forward to a publicity boost via the Design Center Baden-Württemberg’s numerous communication platforms: the award event, the winners’ exhibition, the international yearbook and placement in social media and networks. This has a particularly positive impact on brand communications: the Focus Meta, Focus Gold, Focus Silver and Focus Special Mention labels are a mark of quality and a valuable branding tool.

There are 15 competition categories, including: Capital Goods, Tools, Healthcare, Bathroom, Wellness, Kitchen, Household, Table, Interiors, Lifestyle, Accessoires, Lighting, Consumer Electronics, Entertainment, Leisure, Sports, Play, Building Technology, Public Design, Urban Design, Mobility, Service Design, Communication Design and Materials + Surfaces.

The assessment criteria include:

  • Design quality
  • Functionality
  • Innovativeness
  • Ergonomics
  • Interface design / connectivity
  • Usability
  • Sustainability
  • Aesthetics
  • Branding
  • Developmental edge
  • User journey
  • Digital intelligence

Design is a crucial key to commercial success – as the Baden-Württemberg International Design Award has been proving ever since 1991.

In the more than 30 years of its existence, the annually presented Baden-Württemberg International Design Award has established itself as a constant at both national and international level and has been held under the concise label Focus Open since 2009.

Focus Open 2024 – Baden-Württemberg International Design Award – Entry Fees

The entry fee is 170 Euro per product.