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HRD Awards 2011 – Diamond Jewellery Design Competition

Antwerp World Diamond Centre (AWDC) has launched the 14th edition of its HRD Awards diamond jewellery design competition. The theme of the HRD Awards 2011 is “You and Me.”

The biennially held competition is widely considered to be the world’s leading diamond jewellery design contest, and in the past it has proven to be a valuable stepping stone for young designers on their way to successful careers in the jewellery industry.

The competition’s goal is to foster creative talent, with entrants encouraged to let their imaginations soar, and then translate them into innovative jewellery.


In adopting the theme of “You and Me,” AWDC intends inspiring contest entrants with the mystery of dualism. This provides the young designers with wealth of possibility, as they express through the creation of diamond jewellery the interplay of two elements which are irreversibly intertwined, sometimes complementary and sometimes in contradiction.

Criteria for diamond jewellery pieces:

  • Submitted entries must be original designs, which have previously not been put on display or commercialised.
  • Diamonds must be an absolutely indispensable part of the jewel. A jewellery item should contain a minimum of 1,00 ct of diamonds and a maximum of 25,00 cts.
  • Precious metals and/or other materials used need to correspond with the aura of the diamonds in the jewellery item. This does not exclude new and innovative materials.
  • Fancy shapes and fancy colour diamond can be used in moderate way.
  • Rough diamonds are not accepted.
  • Designs will be judged according to originality, wearability, the creative use of diamonds and technical skill.
  • Because the HRD Awards Collection tours the world, it is important to take into consideration possible damage that could be caused during display, transportation and packing. For this reason, it is strongly recommended to avoid the inclusion of fine chains in a design and make sure the jewellery item is manufactured well.


The winning jewellery design will be selected by an international jury, which will select it as the best “unique” jewellery piece from among the pieces that reach the final round of the contest.

The designer of the winning jewellery design will be awarded a cash prize of 5000 euro.

AWDC will buy the winning for a maximum value of 12.500 euro*. (* Jury may decide otherwise)

The winning jewellery piece will become an item in the permanent display of the Diamond Museum Province of Antwerp, which is visited annually by 100.000 visitors.


  • The competition is international and open to professional and non-professional designers, students, graduates, teachers, jewellers, goldsmiths, etc.
  • Participation is on an individual and not a company basis.
  • There is no limit on the size of jewellery item, but it should be possible to disassemble large (life size) jewellery pieces
  • The finalists are required to make and submit their finished jewellery piece(s) to AWDC by 31 March 2011.

How to enter?

Register on the official website through the online entry form and submit your entries.

When registering, you should submit drawing(s) of your design(s), photos or photos of models.

Specifications for drawings, photos or photos of models:

  • Size: A4 (210 x 297 mm.)
  • Full colour allowed.
  • Top and bottom should be marked.
  • Name and address of entrant must be included on the back side of every design.