imm cologne is calling for entries for the Pure Talents Contest 2021 — it will be a very special design contest that reflects the accelerated evolution of a digital future.
Once again young creatives from across the world are invited to submit their individual or group works for a highly diverse range of furniture categories. The coronavirus pandemic poses new challenges for the Pure Talents Contest (PTC), the competition for up-and-coming designers hosted by the Interior Business Event imm cologne.
Within the final jury the first three winners of the competition are selected and awarded with a prize money of 3,000 Euro for the 1st Prize, 2,000 Euro for the 2nd Prize and 1,000 Euro for the 3rd Prize.
The Audience Prize is endowed with 1,000 Euro and the LivingKitchen Selection with 3,000 Euro.
Students of design and up-and-coming designers from all over the world are invited to enter, providing that they graduated no more than three years ago, i.e. after 1 January 2017.
Entries will be accepted in the following product categories:
- Home Accessories
- Floor Coverings, Wallpapers and Textiles
- Smart Home
Submitted designs should be no more than one year old. Product entries are restricted to prototypes that are not yet in series production. At most, they may be in the preparation stage for series production.
The Pure Talents Contest is among the most highly recognized international design competitions for up-and-coming designers. Hosted by one of the world’s most important interior design trade fairs, it is the platform on which emerging talent can showcase their products to a large audience and make their first contacts in the industry. In the past seventeen years, a total of 476 products by 526 designers from all over the world have been presented at imm cologne as part of the contest exhibition.
Many of these products have found their way into the collections of well-known manufacturers. Up to 20 current pieces of work by design students and young designers from all over the world will be put forward and showcased. From this selection, the three most talented international up-and-coming designers in 2021 will be chosen by the jury. The LivingKitchen Selection Prize is selected from up to 6 works.
As the organizers are striving to ensure equal opportunities for all contestants and they currently have to assume that travel will be subject to different restrictions in different regions of the world, competition entries will be submitted digitally, and the presentation of the nominees to the jury and at the event will also take place exclusively via digital media. In addition to the prize money for the winners and the fully sponsored presentation of their designs at a special exhibition at imm cologne and LivingKitchen 2021, the nominees will benefit from additional PR measures and will be granted access to the trade fair’s exclusive networking tools. This will allow them to strengthen their presence at the trade fair and guarantee them opportunities to successfully make contact with potential producers.
imm cologne, the international interiors show, welcomes visitors from 18-24 January, 2021.