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Michelin Challenge Design 2015

Michelin North America is proud to announce the 2015 Michelin Challenge Design to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design. Michelin Challenge Design is a collection of annual events and activities reflecting Michelin North America’s interest in and commitment to innovative design.

The theme for 2015 is: Drive Your Passion: Engaging Senses, Soul and Emotion.

Transportation designers, including OEM and suppliers, studio designers, consultants, design schools, students and individual designers, residents of any country, are all eligible to submit.

In the year 2030, at a time in which city driving is done autonomously due to high urban density, “driving for pleasure” adventures will be found outside the cities. Michelin is looking to recognize simple and sustainable vehicle designs best suited for your chosen adventure on an iconic road that would exhibit pure driving pleasure. Designs should offer unique features to engage your senses, soul and emotion.

The challenge for 2015:

  • Choose an Iconic Road such as Khardung Pass (India), Highway 1 or Rubicon Trail (California), Ruta 40 (Argentina), Stelvio Pass (Italy), Karakoram Highway (China), or any iconic road familiar to you.
  • Visually communicate the passion and emotion of your vehicle design.
  • Explain how your design engages the senses and embodies the performance that are vital to fully experience the character of your chosen road or environment.

Michelin Challenge Design will recognize exciting and passionate designs that employ innovative vehicle architecture and technologies, without compromising functionality, safety or comfort. The vehicle’s capabilities must include dimensional specifications and visual detail of the tire/wheel assembly.