Registration has recently been opened for the Michelin Challenge Design 2016 and designers around the world are invited to participate. By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.
The Competition theme for 2016 is “Mobility For All – Designing for the Next Frontier”. The challenge is to design a personal, family or commercial vehicle that provides simple, functional and affordable mobility to an underserved area in Southeast Asia, Central America, Central Africa or an area that you identify. The flexibility, ingenuity, simplicity, ease of use and repair of your vehicle will be among the criteria used in judging your entry.
Chosen designs will be eligible for recognition on the Michelin Challenge Design Web site and Michelin Challenge Design displays and events.
Michelin challenges the international design community, individuals, small and large companies and universities, to enthusiastically create innovative and aesthetically pleasing design solutions that will meet the theme requirements of the Michelin Challenge Design 2016.
This is the 27th annual event Michelin North America hosts to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.