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PAVE 2017 Student Design Competition – Chick-fil-A

The Planning and Visual Education Partnership (PAVE) Student Design Competition, now in its 23rd year, is open to all undergraduate college students.

Geared toward college-level students involved in retail planning, visual merchandising, and branding programs, PAVE 2017 invites participants to develop concepts that expand the platforms and expressions in which Chick-fil-A serves a college campus. Explore new ways of creating an experience that is more than just a transaction of food.

Prizes include grants to students and schools and winning students may even see their designs come to life. The grants for 2017 are: $7,500 — for the 1st place winner, $5,000 — for the 2nd place and $2,500 — for the 3rd place.

Design expectations for this year’s PAVE competition include:

  • Pushing the envelope of what the current experience is today
  • Shaping the future and capturing possibilities
  • Expanding the way Chick-fil-A engages their guests with a new portfolio of experiences
  • Providing powerful thought and design that is a collaboration or combination of design fields- architecture, interior design, visual merchandising and graphic design.

The PAVE 2017 competition is open to undergraduate students only.

Participants may work individually or in a team of two.

For further detail on the competition, to review brief, application and branding kit, please visit the official website.