The Seoul Metropolitan Government (SMG) is developing a new brand that embodies the charms and identity of Seoul in order to strengthen its urban competitiveness and inspire the pride of its citizens.
The challenge is to create a representative brand promoting Seoul, that best suits the new slogan “Seoul My Soul”. Submissions must be honest, ethical, original, and non-duplicate.
A total of ₩13,500,000 will be awarded to 10 winners. The 1st Place award is ₩5,000,000. In addition to the cash rewards, all winners will receive a Seoul Mayor’s Certificate of Recognition.
The Seoul Brand Design Contest is open to Koreans and non-Koreans, with no restrictions on age or residency.
Details about the theme are available on the official website.
- Urban Identity: Inspiring, Balance, Platform, Globality
- Inspiring: A city of opportunities that inspires and brings hope to realize one’s dreams and potentials
- Balance: A city that harmonizes the past and future, tradition and innovation, and nature and technology
- Platform: A city that serves as the foundation for creating something new in an environment of free and dynamic culture
- Globality: A city that serves as an international economic hub for open-minded global citizens
Awarded works will be posted on the Seoul Metropolitan Government (SMG) website and contacted individually.
To apply and to find further information, please visit the official website.
