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2024 PAVE Student Design Competition: Ulta Beauty

The Planning and Visual Education Partnership (PAVE) Student Design Competition, now in its 29th year, is open for entries for 2024.

This annual competition promotes “real-world” design experience for current undergraduate and graduate-level students who are interested in pursuing careers designing consumer environments and experiences.

This year, the top 3 concepts will be awarded $5,000 each, and an additional $1,000 will be awarded to each of their schools. The winning students will also be invited to attend the PAVE Gala in New York City (airfare, hotel, and per diem covered) to be recognized for their achievements. Additionally, their educators will receive a $750 travel stipend to attend the PAVE Gala with their students.

This year’s student designers have been challenged to evolve the in-store customer experience to exceed Gen-Z expectations of what it means to discover at Ulta Beauty.

Ulta Beauty invites students to think about the store environment holistically, including both Store Design and Visual Merchandising. You may focus on your primary design area and/or collaborate with people who focus on other design areas. Individual student entries will be accepted as well as entries from teams of two students. If a team of two is chosen as a winner, both students will be recognized.

This competition is open to all eligible students — involved in retail planning, visual merchandising, interior design/architecture, branding, graphic design, UX/UI design, industrial design, and similar programs — globally.

No Entry Fee!

It's free to enter.