PAVE Global is pleased to announce that registration is now open for the 30th Annual International Student Design Competition.
This prestigious competition provides college-level design students from around the world with a “real-world” design experience, challenging them to envision and create consumer environments that inspire, connect, and elevate the shopping experience.
For 2025, The Hershey Company invites students to design an innovative Store-within-a-Store (SWAS) snacking destination inside a traditional grocery store. Concepts should leverage Hershey’s iconic family of brands while creating engaging, immersive shopping experiences through cutting-edge technology, lighting, sensory design, and micro-occasions like s’mores, movie nights, or cultural celebrations.
Your design must be scalable across multiple retail footprints and incorporate Hershey’s iconic brand elements while creating micro-occasions like s’mores, movie time, and cultural celebrations. Consider how technology like AR, digital signage, scent diffusion, and dynamic lighting can create a snacking destination that stands out.
Awards & Recognition
The top three concepts will each receive:
- $4,000 USD cash prize
- Invitation to attend the 2025 PAVE Gala in New York City on 11 December 2025 (airfare, hotel, and daily per diem covered)
- $1,000 USD travel stipend awarded to each winning student’s educator to accompany them to the Gala
Winning students may also have the opportunity to collaborate with an industry-leading design and manufacturing team to bring their concepts to life.
Eligibility
The competition is open exclusively to current undergraduate and graduate students worldwide enrolled in programs related to retail planning, visual merchandising, interior design, architecture, industrial design, branding, graphic design, UX/UI design, or similar fields.
Please check the official website for further information.
