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Behind the Logo – Greenpeace

A few years ago, BP rebranded themselves as ‘beyond petroleum’. And yet BP wants to invest billions of pounds into the Canadian tar sands – the dirtiest oil there is. They are threatening the Canadian wilderness, indigenous people, and the climate at precisely the time we should be cutting carbon emissions.

That’s why Greenpeace wants you to rebrand them.

Create a logo for BP which shows that the company is not ‘beyond petroleum’.


Your brief is to create a logo for BP which shows that the company is not ‘beyond petroleum’ – they’re up to their necks in tar sands.

Greenpeace is after the best ideas and concept, not necessarily the slickest logo. So if you’re not a professional designer don’t worry. If you’re the overall winner Greenpeace is offering you a day with a top graphic designer to transform your idea into a final product.

There are three categories to enter:

  • Design professionals and design students
  • The Public
  • Under 18s

Your entry can be painted, sketched, designed in Photoshop or maybe made as a collage. The more creative the better!


Each category will have a winner, and there will be an overall winner selected by Greenpeace judges that will be used as the central image of their campaign to stop BP investing in tar sands.

Greenpeace will also pick a logo from each week’s entries to win a coveted Greenpeace goodie bag, so enter early.


  • This competition is open to everyone.
  • To help Greenpeace use your ideas in as many different places as possible, please make sure your entry fits with the shape of this logo template. (The template includes a rough outline of the company’s logo to help you – you don’t need to use it if you don’t want to.)
  • You can also download some image files with BP’s logo in easy-to-edit formats from the official website.

How to enter?

Fill-in the entry form on the official website and then you’ll be given the email and postal addresses to send your entries to.